Holidays are right around the corner and everyone is excited this season. Significantly because of dismissal of imposed travel restrictions during COVID. Many online businesses are looking forward to this season to enhance their sales and cover the losses from the previous year. However, one thing that has been a constant roadblock to profits is cart abandonment. It costs 18 billion dollars to eCommerce business every year. Hence, they chase different tricks and techniques to reduce the abandonment and persuade the customer to make the purchase. How do we find the right balance The answer to this is simple,

Remarketing
It allows you to connect to the customer and also prompt them for the purchase. Here are some remarketing tips to enhance sales this holiday,

Customize the ads
Every business wants to do well during the holiday season. So, they come up with the best offers and discounts to lure the client. However, the customer is not as easy as they were a few years ago. A customer researches enough about the product before making the final purchase.

Collect the data when the potential customer visits your website and searches for a specific product. If they leave the website without any purchase then you can use their information to create customized ads. You can also tailor how many times the user will see your ad. By doing so, it saves a lot of your time from figuring out your target audience.

Customize the emails
Just as it goes with advertisements, emails play an essential role in customers' decision-making. One difference you'd find between the two is the Return on Investment (ROI). EThe email marketing has 4200% of ROI for every dollar spent and it requires less automation than any other kind of marketing.

You can find the list of email addresses and curate them as per your target audience. Find the contacts using the email search engine, GetEmail.io. This AI-powered tool can track email addresses within no time. It also comes with a chrome extension to Linkedin account so, accessing the contacts becomes an easy task.

The right time
A novice might think it to be fate but, the professional knows that it is a well-curated advertisement that pops up at the right time! Another considerable factor for effective remarketing is to figure out the right time for these advertisements lest what's the point in investing?

Google Analytics is the best to know your website's engagement rate and the time it is occupied the most. Once you have the data, you can then customize the ads as per the target audience. Don't hit them with offers right after they close the tab, give the audience enough space before remarketing.

Final thoughts
These are a few sure-shot aspects that will fetch better results once applied. However, do not forget to tap into the potential of social media advertising. Woo the customers with better offers and benefits for purchasing from your website this holiday season. Remarketing helps the business to improve sales and enhance the brand's credibility. So, instead of spending hefty amounts in finding new customers, focus on the old ones.